In a view to strengthen maternal nutrition services, including the use of prenatal multiple micronutrient supplements (MMS) through the public health antenatal care (ANC) platform in Bangladesh, a demonstration program will be implemented in two districts of Bangladesh. UNICEF and the Bill and Melinda Gates Foundation have partnered with several different organizations, including the Government of Bangladesh, Sight & Life, Pennsylvania State University, and International Centre for Diarrhoeal Disease Research, Bangladesh (icddr,b) to conduct a formative research study with the overall objective of developing improved ANC services with expanded coverage and provision of MMS. The study findings reflect women’s preferences that should be considered while designing tailored social and behavioral strategies to increase coverage of ANC services and improved MMS acceptability and compliance in Bhola and Kurigram, Bangladesh.