Traditionally, nutrition interventions during pregnancy in low‐ and middle‐income countries (LMICs) have received less attention than interventions focused on child nutrition. However, a solid body of evidence suggests that interventions to address micronutrient and macronutrient deficiencies during pregnancy could significantly improve both maternal and neonatal health along with foetal and child growth and need to be delivered at scale. This collection of papers uses an implementation research lens to better understand the issues that could affect the implementation of a BEP intervention in the context of an effectiveness trial testing different targeting strategies for the delivery of BEP to pregnant women in a setting in Northwest Bangladesh.